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SIGN CHINA 2019 • Shanghai

2019.9.18-20 | Shanghai New International Expo Centre

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5 GREAT IDEAS FOR YOUR INDOOR DIGITAL SIGNAGE

13.05.2019 10:13

Content Ideas for Your Indoor Digital Signage

Digital signage can be an extremely powerful advertising tool for businesses in all types of industries. The LED displays give you the freedom to change up your message and/or graphics whenever you like to support your business goals. With practically-endless uses, it can be hard to choose what to display on your sign.

We’ve narrowed done five of our favorite ways to use indoor digital signage to help you get your creative juices flowing. Any of these ideas will only work with full-color LED signage, while others can be used with the tri-color signs as well!

1. Use your digital signage as a menu board.

Restaurants, bars, coffee shops, convenience stores, and the like can all utilize their digital indoor signs as menu boards. Whether you want to display only a few items or your entire menu, your full-color LED sign is more than capable.

This is especially a great idea if you like to change up your menu offerings often, as you won’t have to print out new sets of menus every time! You’ll save time, money, and avoid wasting paper every time. Plus, with photo-realistic displays, you can entice your consumers with pictures of your food and drinks.

2. Display motivational or inspirational quotes for your customers.

Digital signage can serve as a marketing and advertising tool without you actually having to do any real “advertising”. One way to do so is to feature motivational or inspirational quotes in a fun font on your display. A quote of the day or quote of the week can inspire your consumers, creating more appreciation and trust for your brand.

3. Play short videos within your business on your full-color signage.

The full-color LED signs let you play videos for an even bigger visual impact. Depending on your goals, you could use yours to show video advertisements for specific products or services—or just display feel-good videos to create a positive vibe in your business.

4. Highlight customer success stories in your waiting room.

Dentists, chiropractors, and other health services can utilize their full-color signage to instill confidence in their patients or potential patients. With your past patients’ permissions (or using anonymous x-rays, for example), you could display before and afters to show off the quality work you perform each day. Your patients who may be hesitant about what to expect can know exactly how their experience with you is going to go.

5. Communicate your appreciation for your customers with digital signage.

Customers in all types of industries love being appreciated by the places they choose to spend their time and money at. Both indoor and outdoor signage can be useful for thanking your customers for their business. Send short messages to create a positive vibe around your business.

You could also turn it around and use your display to feature testimonials from past or current customers as well. When someone walks in your business and sees the positive testimonials from past customers, they’ll be much more inclined to give you their business as well.

 

https://www.signtronix.com/blog/lighted-signs/5-great-ideas-indoor-digital-signage/

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