9 advantages of outdoor advertising light boxes

08.01.2020 23:01

The location of light box advertisements is very wide. Light boxes can be seen in almost all public places on both sides of the road, stations, airports, subway stations, parks ... Whether it is day or night, eye-catching lights and beautiful pictures always Can catch people's attention.
With the further development of the light box industry and the gradual increase in raw materials, the technology level of the light box has also been greatly improved. Labu light boxes, card cloth light boxes, rolling light boxes, packaged column light boxes ... There is always a form, there is always a style to meet your advertising needs.
As mentioned earlier, the development of the industry and the advancement of technology have made the advertising effect of light boxes better and better. Realistic images, rich design content, ultra-long LED chip lighting ... all these make the light box show people a beautiful image 24 hours a day. At the same cost, the publicity effect achieved is other forms.
Outdoor light box billboards are a common form of advertising. On streets and alleys in the city, you can see outdoor light box billboards standing on the street, whether day or night. Whether the store is open or not, it is always on There are advertising displays there, here are the nine advantages of outdoor light box advertising for you:
1. Size, location and impact. The ancient method of building giant billboards in public places has been practiced for thousands of years, showing its effectiveness in transmitting information and expanding its impact. A giant billboard set up in a prime location is a must-have for any company that wants to build a lasting brand image. Its directness and simplicity are enough to captivate big advertisers around the world. Many well-known outdoor billboards, perhaps because of its longevity and prominence, have become famous landmarks in this area. People may turn a blind eye to the street buildings, but these giant billboards alone are unforgettable.
2. Full time. Many outdoor media are published persistently, around the clock. They stand there 24 hours a day, 7 days a week. This feature makes it easier for the audience to see and can easily see it, so it will last forever according to the needs of customers.
3. High creation frequency. Through strategic media arrangements and distribution, outdoor advertising can create ideal reach and frequency.
4. The attention of the moving crowd is high. People today spend more time on the road to work or going out than ever before. From 1970 to the present, people's daily traffic opportunities have increased by 110%, and the number of vehicles on the road has also increased sharply by 147%. For many people, the only media that can be seen are roadside light boxes, shelters, and spotlight billboards. According to experts on consumer behavior, outdoor media is the closest to product sales among many media In other words, this media is the "last tip" before consumers are about to shop.
5. Time allocation is favorable. Social activity trends are also good for outdoor media advertising. Surveys show that consumers are staying at home less than before. At the same time, television, cable, magazines, newspapers, books, and the Internet are all vying for consumers at home. Obviously, the effects of these indoor media It has weakened more than before.
6. The target audience is highly targeted. By choosing the right time, place, and using the right outdoor media, you can reach people at almost every level in the ideal range. With a little bit of skill, your advertising message can seamlessly match the rhythm of your audience's life.
7. Low cost per thousand people. Outdoor media is probably the best value-for-money media. Although its prices are different, its cost per thousand (that is, the media fee required per thousand audiences) is very low compared with other media, and customers ultimately value the cost per thousand and the communication effect.
8. Various forms and unlimited creativity. Since the beginning of wall posters, outdoor advertising has changed a lot in form. There are already more than dozens of forms. You must find a suitable method to deliver advertising messages to your audience. Outdoor advertising can push creativity to the extreme: use image, text, voice, three-dimensional objects, motion, sound effects, surrounding environment and high-tech to enjoy unlimited creative space.
9. Fresh colors, light and magic light up the living space. One thing has to be mentioned, let's think about the Bund in Shanghai. The night illuminated by the neon lights of the city outlines the city, and those who realize their dreams also embellish the dreams of others. Because of it, we have all the inspiration, the miracle, and the infinite applause and longing for today. And all this is the driving force behind outdoor advertising.
Source: Network