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SIGN CHINA 2019 • Shanghai

2019.9.18-20 | Shanghai New International Expo Centre

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5 REASONS WHY BUSINESSES NEED DIGITAL SIGNAGE

13.05.2019 10:11

Why All Business Should Use Digital Signage

To increase the day-to-day sales at your business, digital signage is one of the most effective methods of attracting customers and boosting sales. Digital signage is so successful because of its versatility, giving companies the ability to run engaging advertising campaigns. Whether you choose indoor signs or outdoor signs, digital signage will have a significant impact on the daily revenue of the company. There are endless possibilities for the ways in which digital signage is beneficial to businesses, but these are a few of the most important advantages.

1. Cost-Effective

One digital sign can run hundreds, even thousands, of advertising campaigns. These signs are extremely durable and built to last. When you invest in a digital sign, you can rest assured you’ll be using it for years to come. The amount of different types of advertising and promotion you’ll be able to do in that time will quickly cover the cost of the sign. Rather than constantly having new, and less effective plastic signs made, purchase a digital sign for the long haul. You’ll realize how much you’re saving and how much more advertising you’re able to do.

2. Modern Aesthetic

The Millennials are now the largest generation in the U.S. To capture that vast audience, you have to appeal to their digital mindset. The modern feel of digital signage will help your business resonate with the affluent millennial market.

3. Brand Awareness

Digital signage is more effective than a plastic sign. More than 70% of Americans say they recall seeing a digital sign in the past month, making it clear that these eye-catching signs are making a lasting impact on consumers. Stand out amongst your competitors and give your target audience something to remember with an attention grabbing digital sign. It will help consumers remember your brand when they need your products or services.

4. Creative Advertising

Most signs are static text or graphics, but digital signage allows you to make the most compelling campaigns for your company. You can use video and photo on your digital signage. Now, potential customers can see a television-quality commercial as they drive by or browse your store. Video advertising is one of the most effective ways to grab consumer’s attention and encourage them to make a purchase. To boost sales, use video advertising to attract customers to stop in your business. Once they’re in your store, use video advertising again to promote a specific product or service and influence their decision to make an unplanned purchase.

5. Ever-Changing

One of the most useful benefits of digital signage is the ability to change it as little or as often as you’d like. You can have images and videos changing throughout the hour, day, week, month, or year. This makes it extremely easy for your company to promote sales, discounts, specific products, or services. There are unlimited options for the amount and types of advertising campaigns you’d like to run. Digital signage provides your business with the most valuable form of local advertising.

 

https://www.signtronix.com/blog/lighted-signs/5-reasons-businesses-need-digital-signage/

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